I grew up playing with numbers. And throughout my career I have used tools like Excel and Google Sheets to understand data better and help others do so too. This was done on my first job out of university (a researcher on the Wellcome Trust’s part of the Human Genome […]
Blog
7 posts
A data analysis of publications’ web traffic shows now is not the time to avoid marketing activity. The B2B media is more read now than it was before the pandemic. And, as the 2008 recession showed, if you stop supporting them through not just adverts, but through high quality content, […]
So, it’s the morning after the debate (UK time) and a lot has already been written about this. This is intended to be a quick blog, so am not going to go into much detail, but am going to address some of the major bits of coverage – notably’s CNN’s […]
Following on from last month’s analysis of Paddy Power, we take a look at another campaign highlighted as exceptional in PR Example’s monthly roundup. My favourite example in their list for August is Deutsche Bahn’s campaign, which aimed to tempt holiday makers to stay in Germany (see video at base […]
A short post on the correlation between shares and readership and why this metric (along with AVE) shouldn’t be used. Upfront, AVE has been thoroughly discredited, and rightly so. In fact PR Week claims 75% of PRs no longer use these (albeit this is from a survey, so less trustworthy). […]
I love the site PR Examples, it’s a great source of some of the most creative campaigns undertaken and its round ups can give great ideas. But do these creative ideas work? Over the coming months we’ll be running a semi-regular feature that looks at the effect of some of […]
Should you put out news during a trade show? We’ve taken a look at data from some of the world’s biggest trade shows to understand if it’s a good idea – odds are, you’d be wasting your budget. You’ve booked your stand, planned what you want to show off to […]