Following on from last month’s analysis of Paddy Power, we take a look at another campaign highlighted as exceptional in PR Example’s monthly roundup. My favourite example in their list for August is Deutsche Bahn’s campaign, which aimed to tempt holiday makers to stay in Germany (see video at base […]
PR Evaluation Research
3 posts
A short post on the correlation between shares and readership and why this metric (along with AVE) shouldn’t be used. Upfront, AVE has been thoroughly discredited, and rightly so. In fact PR Week claims 75% of PRs no longer use these (albeit this is from a survey, so less trustworthy). […]
Should you put out news during a trade show? We’ve taken a look at data from some of the world’s biggest trade shows to understand if it’s a good idea – odds are, you’d be wasting your budget. You’ve booked your stand, planned what you want to show off to […]