Data-Driven PR Evaluation & Strategy

We help agencies and in-house teams use real-world data to plan or refine PR campaigns, and then demonstrate their effect against the organisation's objectives – helping you deliver more value for the same budget.

Our Services

Bespoke PR Evaluation

Our bespoke analysis helps agencies and in-house teams refine campaign activities and demonstrate the value of PR versus the organisation's objectives. We provide comprehensive reporting that translates PR activities into measurable business outcomes.

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Data for Planning / Pitching

Using sector-specific data, our data-led planning analysis helps define strategies: identify targets, set the right activity mix, translate effectively, and avoid wire fees. Make your pitches more compelling with real data insights.

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Consultancy and Advice

We can help you simplify the evaluation process, defining the framework and metrics to make it quicker and easier to demonstrate PR's value to business. Our expert consultants work with you to build sustainable evaluation practices.

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Why Choose PR Evaluation?

Data-Driven Insights

Real-world data and analytics to measure campaign effectiveness

Strategic Planning

Evidence-based strategies that align with business objectives

Expert Consultancy

Seasoned professionals helping you build better evaluation frameworks

ROI Demonstration

Clear metrics that showcase PR's value to stakeholders

Latest Insights from Our Blog

AI and analytics

Measuring PR Success in the Age of AI

New metrics for a new era...

Pierre Robitaille

B2B influencer marketing

Micro-Influencers in B2B PR

Data-driven analysis of impact...

Pierre Robitaille

Transparent reporting

Building Trust Through Transparency

The future of PR reporting...

Pierre Robitaille

Analytics dashboard

7 Best Free PR Tools

Essential tools for evaluation...

Rob Ashwell

Crisis marketing

Marketing During Crisis

Why you shouldn't pause...

Rob Ashwell

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Quick Links

▸ Bespoke evaluation ▸ Data for planning ▸ Consultancy ▸ Resources

Get in Touch

Ready to elevate your PR evaluation and strategy?

info@pr-evaluation.co.uk

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