PR Evaluation Resources

The State of PR Measurement 2023

Our comprehensive study examining how agencies and in-house teams approach PR evaluation, including key challenges and emerging best practices.

Media Landscape Analysis: B2B Sector

In-depth analysis of B2B media trends, including journalist preferences, content formats, and engagement patterns across industries.

ROI Benchmarking Study

Industry benchmarks for PR ROI across different sectors, campaign types, and business objectives to help you set realistic goals.

Building an Evaluation Framework That Works

A practical guide to designing and implementing PR evaluation frameworks that align with business objectives and demonstrate clear value.

Topics covered: KPI selection, measurement methodologies, reporting structures, stakeholder alignment

From Outputs to Outcomes: Modern PR Measurement

How to move beyond AVE and impressions to measure what really matters - behavioral change and business impact.

Topics covered: Outcome-based metrics, attribution models, integrated measurement approaches

Data-Driven PR Planning: A Strategic Approach

Learn how to use data and insights to inform PR strategy, from audience analysis to channel selection and message optimization.

Topics covered: Audience segmentation, media analysis, competitive intelligence, predictive analytics

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