Data-driven PR measurement and strategic insights since 2018
PR Evaluation was established in 2018 as an independent agency to assist agencies and in-house teams meet the growing need to show the effect of their work on their client's / management team's aims.
Based in Bristol, the agency was founded by our chief analyst Rob Ashwell, combining his 15 years in B2B PR with the data analysis learned while working on the Human Genome Project, a genetics degree and post graduate research projects on conservation genetics.
His love of competitive sport that he's thoroughly unsuited to (particularly rowing) has also taught him that it's vital to work efficiently – undertaking what gives the greatest benefits and ignoring what takes time but adds little value.
We apply scientific methodology to PR measurement, ensuring accuracy and reliability in our analysis.
We concentrate on metrics that matter, avoiding vanity metrics that waste time and resources.
Our analysis goes beyond numbers to provide actionable insights that drive better PR strategies.